HUDDERSFIELD’S REVIVA FITNESS CLUB FOR WOMEN RE-OPENS - 9 Feb 2004 Women in Edinburgh discover a space tailored to them! 4 Aug 2003 Reviva Clubs Pilot Total-Health Classes for over-40s women 3 Aug 2003 Women in Edinburgh discover a space tailored to them! 4 August 2003 Imagine taking control of your health in a club with a warm friendly ambience, containing areas to chill-out or relax in, as well as a safe female-only environment to exercise in. Research has highlighted that women prefer a female only fitness environment. As a result of this understanding, Reviva, a chain of city health clubs offers a health environment that women can really call their own. Reviva aims to give women a relaxed and friendly escape from the pressures of day-to-day living: A place to maintain health in a friendly and welcoming environment. Reviva spent significant time researching and understanding exactly what women desire in their ideal health and fitness club and are applying it to all its 17 clubs across the nation. "Ladies have very specific requirements when it comes to the environment they exercise in, including the type of equipment they prefer; the studio classes they want; the services they like to be offered; and the people they choose to exercise with." Marketing Manager Jan Broome highlights. Reviva aims to support women through all life stages by tailoring exercise schemes to specific ages and lifestyles. The new Active Anti-Ageing Class being launched in Edinburgh it just another example of this approach. The class has been specially created by Gwen Stewart, Reviva's fitness expert in Edinburgh and aims to improve women's health and wellbeing by increasing their fitness knowledge, bone density, reducing back pain, toning the body and improving endurance and stamina. "Women who want to get fit or lose weight, or who have never been to a fitness facility before may not feel comfortable amongst young, trendy gym junkies at other clubs. Reviva clubs are relaxed and friendly and no one minds if people are unfit, overweight or over 40. I am sure that the introduction of the over 40s class at Reviva will go some way towards encouraging this age group to take better care of themselves." Gwen comments. "We are delighted with the success of Reviva with local women, and with the launch of this unique class for women over 40. We consistently concentrate on health and general wellbeing for women of all ages and our members seem to react well to this approach. The clubs are places to re-energize in the heart of city centres, designed for real women whatever their age, shape, size or level of fitness." Broome concludes.