HUDDERSFIELD’S REVIVA FITNESS CLUB FOR WOMEN RE-OPENS - 9 Feb 2004 Women in Edinburgh discover a space tailored to them! 4 Aug 2003 Reviva Clubs Pilot Total-Health Classes for over-40s women 3 Aug 2003 Reviva Clubs Pilot Total-Health Classes for over-40s women 3 August 2003 Reviva health and fitness clubs, the 17-strong chain for women only, created by Martin Callan and operated by his Aludel company, is to launch the first-ever class dedicated to the total wellbeing of the over 40s. Classes kick off at Reviva Edinburgh on 18 August and the company plans to roll the concept out across the estate later in the year. The club already operates a successful exercise class for older women which boasts several septuagenarian members. The brainchild of fitness expert Gwen Stewart, the Poise Active Anti-Ageing Class incorporates elements of yoga, Pilates and pelvic floor exercises. The class aims to provide women with the opportunity to improve their health and wellbeing by increasing their fitness knowledge, bone density, reducing back pain, toning the body and improving endurance and stamina. Reviva head of marketing Jan Broome says "This is a further example of how we aim to support women through all life stages by tailoring exercise schemes to specific ages and lifestyles. Women who want to get fit or lose weight, or who have never been to a fitness facility before may not feel comfortable amongst young, trendy gym junkies at other clubs. Reviva clubs are relaxed and friendly and no one cares if people are unfit, overweight or over 40!" Gwen Stewart has been a qualified exercise instructor for a decade. She specialises in the mature market, having studied a wide variety of women’s health issues. Gwen is also qualified to teach pre and post-natal groups, studio weights, step aerobics and core conditioning and much more. She works at Reviva as a full-time fitness instructor, where her responsibilities include teaching classes, inducting new members and designing fitness programmes for members of all ages and abilities. Gwen says "Women over 40 have often felt neglected by gym chains that target the 'young and beautiful'. This has led to a decrease in the number of 40+ women joining gyms and generally participating in exercise, at a point in their lives when it is more important than ever to get active and stay active. I hope that the introduction of the over 40s class at Reviva will go some way towards encouraging this age group to take better care of themselves."